Senior sales advisory

Sales leadership, when you need it, without the full-time hire.

I help founders and small teams build real pipeline, close with confidence, and own the relationships that carry the business. Twelve years of doing it independently, now working alongside you.

No pressure, no long forms. A short call to see if it is a fit.

12 yearsselling, independently
My own bookbuilt and kept
Founders & teamswho need to sell
Senior, hands-onadvisory, not theory
What I do

Advisory, scoped to what you actually need.

Every engagement is shaped around your stage and your goals. Common ways I work with clients:

01

Fractional sales leadership

Senior sales direction without a full-time hire. I set the strategy, build the motion, and steady the team so selling stops being guesswork.

02

Pipeline & go-to-market

From first offer to repeatable pipeline. We sharpen who you sell to, what you say, and the steps that turn conversations into closed business.

03

Founder & rep coaching

For the person carrying the number. Real coaching on prospecting, discovery, and closing, so the next call goes better than the last.

04

Advisory retainer

A senior voice on call. Ongoing, low-overhead advisory for the pricing, hiring, and deal decisions that are easy to get wrong alone.

How it works

Diagnose, build, hand it back to you.

The goal is never to make you dependent on me. It is to leave you with a selling motion you own.

Step 01

Diagnose

We find where deals actually stall, from first touch to signature, and what it is costing you. No fluff, just the honest picture.

Step 02

Build

We put in the offer, the pipeline, and the habits that move deals. Practical work you can run without me in the room.

Step 03

Own it

You keep the system and the relationships. I stay on call as much or as little as you want. The book of business is yours.

About

I have spent my whole career selling, and keeping what I built.

For over a decade I built my own book of business and stayed independent on purpose. I know what it takes to open a relationship, earn trust, and turn it into revenue you can count on, without a big team or a big budget behind you.

Now I bring that to founders and small teams who are great at what they do but were never taught to sell it. No scripts that make you cringe, no growth-hacks that fizzle. Just the fundamentals of selling like a professional, adapted to your business.

If you want a senior partner who has actually carried a number, and who will tell you the truth about your pipeline, that is what I do.

“Julie guided me through a unique campaign that brought an entire client list back to life. A genuine pro.”
Brad H., General Sales Manager
FAQ

Common questions

What is fractional sales leadership?

A senior sales leader who works with your business part-time. I set the strategy and build the selling motion, without the cost or commitment of a full-time hire.

Who do you work with?

Founders and small teams who are great at what they do but were never taught to sell it, usually without senior sales leadership in place.

How do your engagements work?

We diagnose where deals stall, build the offer, pipeline, and habits that move them, then hand the system back so you own it. Work is scoped per client, not locked into multi-year retainers.

How do I get started?

Book a short discovery call. If I can help, we talk next steps. If someone else is a better fit, I will tell you that too.

Let's talk

Book a short call.

Tell me where selling feels stuck. If I can help, I will say so. If someone else is a better fit, I will tell you that too.